When choosing a business name, you can attract the client of your dreams, but also the client of your nightmares! Here are some words your should avoid in a massage business name:

  • Hands
  • Touch
  • Rub
  • Pleasure
  • Anything that implies speed (fast, express, quick)
  • Body
  • Finish, Ending, Happy
  • Your first name
  • Soft
  • Unwind
  • Magic, Magical
  • Wellness (watch the video below for why you should not use the word “wellness”)
  • Private
  • Using modalities, technique names, or massage types in your business name – clients do not understand what these words mean. Speak in a language that they understand – speak in terms of results, not how you will get there. Your clients want to feel better, they don’t care if you are using cups, or trigger points, or deep tissue. You wouldn’t go to a doctor that talked about the surgical procedures he uses or the names of medications, why should you speak about your business based on the type of massage you offer?

1. Is it easy to pronounce?

Word of mouth is hands down the best way to market your massage practice. Your name needs to roll off the tongue easily so when others are talking about your business, they can easily say it. Stay away from words that can be said many different ways or are mispronounced often. This is another reason to not use your name in your business name. I made this mistake when I named my practice Gauthier Medical Massage. Oooops! No one could pronounce it correctly and…

2. Its it easy to spell?

Your name should be easy to spell, so if your business is being searched for online, it will pop up when typed in. Another reason not to use a name like Gauthier.

3. Is it memorable?

If a name is too long or has too many unnecessary words, no one will remember it and they will not be able to find you online. Keep it simple and unique.

4. Are your clients proud to say this name?

Avoid using names that might be embarrassing for your clients to say.

5. Does the name reflect what you do?

Make sure your name speaks directly to the clients you want to work with by describing your work in terms of results. Need Help with this? Take this FREE course!

6. When you search the name, is another business already using it?

If another massage business is using the same name as you, even if they are far away, it means your name is too generic. Your name should speak so specifically to what you offer to your clients. That means, no one else would be able to use the same name. You can achieve this specificity in less than an hour by taking The Massage Business Overhaul Free Course.

Avoid using a name that is really special to you, and only you. This is where I see most massage therapists make huge mistakes in naming their business. By choosing your favorite color or word, it pulls your business name away from speaking to your target client and explaining what you do. Do not waste words by using unnecessary ones like colors or keepsakes. Get to the point, explain exactly what you do, and keep it is short and as memorable as possible. You can also look into the acronym it creates. (SMT – Sailing Massage Therapist)

Keep in mind – your business name is the number one resource for providing keywords so your potential clients will find you when doing an internet search. You can boost your business in Google rankings simply by taking advantage of using words that your customers will be plugging into search engines when looking for a new massage therapist. That is why it is a good move to use your town or city in your business name. What do people type into Google when searching for a massage therapist? The location and “massage”. So, if your business name is Detroit Massage and Pain Management this speaks to the location, that it is massage, AND the results you provide. So, this name will capture potential clients that may not have even known that massage manages pain. They may have been looking for pain management and did not even consider massage to be an option. They click on your website and book an appointment with you so they can avoid pharmaceuticals and surgery. Boom! MAGIC.

At the end of the video below, I have a list of business names you should avoid, so make sure you watch that for a good chuckle.

So, with all that being said, here is a simple formula to develop a unique massage therapy business name:

1. Town Name

2. Massage, Bodywork, etc.

3. The results your business provides


  • Detroit Massage for Autoimmune Health
  • Albany Bodywork for Prenatal Support
  • Atlanta Massage Therapy for PTSD

Not sure what your specialty is? Need help figuring out your target client? Just want some direction and SUPPORT?!I have been through it all and want to help you from making the same mistakes I made. Take The Complete Massage Business Overhaul to set up your business with focus and direction. Attract the clients you want, practice the massage modalities you love, be as busy as you want to be. Sign up here for free.